The API provides endpoints to manage users and memberships. Here’s how it can be useful:

• Creating new members: Automatically register users to specific membership plans when they purchase via external systems like CRMs or custom-built apps.
• Updating user information: Automatically sync user details from external platforms (e.g., email marketing software or e-commerce systems).
• Managing subscriptions: Developers can change subscription statuses (activate, cancel, suspend) without needing to go into WordPress manually.
• Bulk operations: Perform bulk updates to users or memberships via scripts, like changing the membership level of multiple users at once.

Example: If you have a sales funnel outside of WordPress (e.g., using a custom-built app), you can create new members in MemberPress once a user completes a purchase.