Example: You operate an online course platform, and every time a user purchases a course through MemberPress, you want to send them a series of personalized onboarding emails via an external platform like MailChimp.

How it works:

• When a new membership is created, a webhook can trigger an event in the MemberPress API, sending the user’s details to MailChimp.
• The user is then added to a specific email list or tagged based on their membership type, automatically starting an email drip campaign.

Metaphor: Picture you’re a teacher who greets every student with a welcome letter when they join your class. Instead of writing and sending these letters manually, you have a personal assistant (the API) who knows when a new student joins and immediately sends out the letter, tailored to the student’s level.