Monitoring the performance of your membership website helps you understand user behavior and optimize your offerings.

• Conversion Rates: Track how many visitors sign up for memberships and what membership levels are most popular.
• Member Engagement: See which content is the most popular among your members and which features are being used the most.
• Churn Rate: Keep an eye on cancellation rates and strategize ways to retain members (e.g., offering promotions or free trials to canceling users).

Tools:

• Google Analytics: For overall site traffic and user behavior.
• MemberPress Reports: For tracking subscription numbers and revenue.
• Email Marketing Tools: To analyze email campaign success and target segments.