Marketing

Website Marketing

Are there more web pages on the Internet than people on earth? It is possible, but one thing is certain. Sometimes, it is easier to find a company’s telephone number than to find their website online. So, how do you get your website noticed?

Your website exists in cyberspace and should be promoted there, but don’t forget to pursue offline marketing opportunities as well.

Online Website Promotion

• Email campaigns
  Use tools like MailChimp to build & send reusable email campaigns. MailChimp also provides self-curating mailing list management.
• Backlink campaigns
  Request links to your website from other websites. Good linking strategies are more predictable than search engines and can drive a significant amount of traffic to your site, if you do it correctly.
• Paid Advertising on Related Website
  
• Online search engines and directories
• Search-Engine-Ready
  Make sure you are using good keywords and meta tags
  
• Submit your website to search engines and directory’s
  
• Monitor website position
  Search engines and directories are bogged down. Placement is difficult and often slow. Yet, this is still an important means of generating site traffic.
  

Offline Marketing Opportunities

• Include Your Website Address
  It’s so obvious that it’s often overlooked. Put your website address on everything. If you put your phone number on it, put your website address, too. Include your URL on business cards, letterheads, brochures, and any other printed material you distribute. Please include it in press releases and all advertising (including the yellow pages). Include your website address in the signature line of your emails.
• Word of Mouth
  Word of mouth always works to promote a good business. It’s free, it’s effective, and it’s trusted. People love to share a good experience (or a bad one). Ask satisfied customers to help you spread the word.
• Site Announcement Mailers
  Announce a new site launch with a small mailer. Make sure the mailer reflects the professionalism of your site. Send the mailers to existing customers and contacts or to a targeted market segment.
• Existing Customers
  Don’t forget to make use of the contacts you already have by seeking new business from existing customers.
• Be Visible
  Get listed in the Yellow Pages, join the local Chamber of Commerce, and participate in trade shows. Whenever and wherever possible, talk about your online business – in both professional and social situations. The Internet is a hot topic; take advantage of that fact.
• Traditional Marketing Methods
  Invest in any traditional advertising methods you can afford. Run newspaper, magazine, TV, and yellow page ads. These methods are costly because they are effective. Press releases and interviews can also be very effective and are free.