💡 Advanced Automation: Automatically Creating Personalized Discounts for Members in Event Espresso via Zapier
🛠️ Step-by-Step Guide: Setting Up Automated Discount Creation Using Zapier 🤖

1. Membership Management – The “Garden” Metaphor 🌱

Think of your membership program as a garden. Each member is like a plant that needs care, attention, and nurturing to grow.

  • Basic Members: These are your small, blooming flowers—people who give a small, recurring donation. They may not have a lot of perks but are steady contributors.
  • Premium Members: These are your tall, sturdy trees—those who donate larger amounts, support the mission at a deeper level, and receive additional benefits like exclusive content or VIP access to events.
  • Exclusive Content as Water: Just as water nurtures plants, the exclusive content or benefits you provide to your members (e.g., newsletters, reports, or special webinars) keeps them engaged and motivated to continue their contributions.
  • Renewals and Communication as Sunlight: Consistent communication (email updates, reminders for renewals) is the sunlight that ensures members stay aware of the value they receive and the importance of their continued support.

With MemberPress, you can automate the watering (exclusive content) and sunlight (reminders) to ensure your garden continues to thrive!