Scenario: You need to follow up with attendees and report the event’s success to your board and members.

Action Plan:

1. Generate Event Reports:
   • In Event Espresso, pull a detailed report on the gala, including:
     • Total ticket sales
     • Funds raised through additional donations during the event
     • Attendance breakdown (general public vs. members)
2. Member Engagement Reporting:
   • In MemberPress, review how many new members joined leading up to the event and how many existing members upgraded their membership.
   • Compare these figures to past months to measure the impact of the gala on membership growth.
3. Send Follow-Up Emails:
   • Use Event Espresso to send thank-you emails to all attendees.
   • Send personalized follow-up emails to Bear Guardians who attended, thanking them for their commitment to wildlife preservation and offering them exclusive content as a token of gratitude.

Result:

The post-event follow-up is seamless. You’ve kept supporters engaged, shared the event’s success, and have valuable data on how the event impacted membership and fundraising goals.