💡 Advanced Automation: Automatically Creating Personalized Discounts for Members in Event Espresso via Zapier
🛠️ Step-by-Step Guide: Setting Up Automated Discount Creation Using Zapier 🤖

Integration Methods 🔧

There are several ways to integrate MemberPress and Event Espresso. Below are two primary methods: using built-in tools or employing third-party connectors.


1. Direct Integration with Plugins and Built-in Tools

If you use both MemberPress and Event Espresso as WordPress plugins, the integration is mostly handled through settings and configurations within the platforms.

Steps for Direct Integration:

  1. Install Both Plugins:
    • Ensure that both MemberPress and Event Espresso are installed and activated on your WordPress site.
  2. Configure Membership Levels in MemberPress:
    • Create membership tiers in MemberPress (e.g., “Eagle Supporter,” “Wolf Protector,” “Bear Guardian”).
    • Define the rules for content access and event discounts for each tier.
  3. Create Events in Event Espresso:
    • Set up your event in Event Espresso with different ticket types (e.g., General Admission, VIP).
    • Under the pricing section, create discount codes or automatic price adjustments for members of specific tiers.
  4. Link MemberPress Memberships to Event Espresso:
    • Use the built-in features of both plugins to automatically apply discounts to members when they purchase event tickets.
    • Event Espresso will recognize active memberships in MemberPress, applying the correct discount based on membership status.
  5. Test the Integration:
    • Run tests by signing up as different members and purchasing tickets to verify that the correct discounts and free access are applied.

2. Using Third-Party Integration Tools (e.g., Zapier)

If you want to go beyond the built-in integration options or automate more complex workflows, you can use a tool like Zapier. Zapier allows you to connect different apps (including WordPress plugins) and automate specific actions.

Steps for Zapier Integration:

  1. Create a Zapier Account:
    • Sign up for a Zapier account if you don’t already have one.
  2. Connect MemberPress and Event Espresso to Zapier:
    • Use Zapier’s available integrations for MemberPress and Event Espresso.
    • Create a Zap (automation rule) where a new membership in MemberPress triggers an action in Event Espresso—for example, automatically sending an email with event registration details or discount codes to new members.
  3. Set Up Automation Rules:
    • Example #1: When someone purchases a new membership in MemberPress, Zapier can automatically create a corresponding discount code for them in Event Espresso.
    • Example #2: When someone registers for an event in Event Espresso, Zapier can automatically add them to a specific membership tier in MemberPress (e.g., converting one-time event attendees into ongoing members).
  4. Test Your Automations:
    • Run tests to ensure that when someone becomes a member, the correct event discount or access is provided without any manual steps.