💡 Advanced Automation: Automatically Creating Personalized Discounts for Members in Event Espresso via Zapier
🛠️ Step-by-Step Guide: Setting Up Automated Discount Creation Using Zapier 🤖

2. Convert Event Attendees Into Members Automatically 🔄

Scenario: After someone attends an event (using Event Espresso), you want to offer them an easy way to become a recurring member of your non-profit through MemberPress.

Steps to Automate:

  1. Trigger: Successful event registration in Event Espresso.
    • When someone registers for your event, Zapier is triggered by their completed registration.
  2. Action: Send a post-event email encouraging membership signup.
    • After the event, Zapier can automatically send an email inviting the attendee to join your non-profit’s membership program, with a special offer.
    • Example: “Thank you for attending the Wildlife Conservation Gala! As a special thank-you, we’d like to offer you a 20% discount on your first year of membership.”
  3. Action: Automatically create a MemberPress account for them.
    • If they click the offer and sign up, Zapier can automatically create an account for them in MemberPress, assign them to the appropriate membership tier, and set up recurring payments.

Benefits:

  • Maximized Event ROI: By converting event attendees into ongoing members, you create a sustainable source of recurring donations.
  • Automated Follow-Up: You don’t need to manually track and reach out to event attendees; Zapier ensures each participant gets the opportunity to become a member.