💡 Advanced Automation: Automatically Creating Personalized Discounts for Members in Event Espresso via Zapier
🛠️ Step-by-Step Guide: Setting Up Automated Discount Creation Using Zapier 🤖

4. Offer Membership Upgrades After Event Attendance 📈

Scenario: After a member attends an event, you want to offer them an exclusive opportunity to upgrade their membership level (e.g., from “Eagle Supporter” to “Wolf Protector”).

Steps to Automate:

  1. Trigger: A member attends an event in Event Espresso.
    • When a member registers for and attends an event, Zapier triggers based on their attendance status.
  2. Action: Send an upgrade offer.
    • After the event, send a personalized email offering them a discounted membership upgrade.
    • Example: “Thank you for attending our latest event! As a valued Eagle Supporter, we’d like to offer you an exclusive 25% discount to upgrade to Wolf Protector and enjoy additional benefits like early access to events.”
  3. Action: Automatically upgrade their membership.
    • If the member accepts the offer, Zapier can automatically upgrade their membership in MemberPress and adjust their recurring donation amount accordingly.

Benefits:

  • Increased Member Engagement: Offering upgrades based on event attendance keeps members motivated to contribute more.
  • Revenue Growth: Upgrading members means more donations for your non-profit without the need for manual follow-ups.