💡 Advanced Automation: Automatically Creating Personalized Discounts for Members in Event Espresso via Zapier
🛠️ Step-by-Step Guide: Setting Up Automated Discount Creation Using Zapier 🤖

Step 4: After the Event – Reporting and Follow-Up 📊

Scenario: You need to follow up with attendees and report the event’s success to your board and members.

Action Plan:

  1. Generate Event Reports:
    • In Event Espresso, pull a detailed report on the gala, including:
      • Total ticket sales
      • Funds raised through additional donations during the event
      • Attendance breakdown (general public vs. members)
  2. Member Engagement Reporting:
    • In MemberPress, review how many new members joined leading up to the event and how many existing members upgraded their membership.
    • Compare these figures to past months to measure the impact of the gala on membership growth.
  3. Send Follow-Up Emails:
    • Use Event Espresso to send thank-you emails to all attendees.
    • Send personalized follow-up emails to Bear Guardians who attended, thanking them for their commitment to wildlife preservation and offering them exclusive content as a token of gratitude.

Result:

The post-event follow-up is seamless. You’ve kept supporters engaged, shared the event’s success, and have valuable data on how the event impacted membership and fundraising goals.